creating connection + community

Turning brands and spaces into unforgettable experiences

Helping humans connect

Helping humans connect

Intentional strategies that breathe life into brands and soul into spaces

Helping brands and spaces foster connection and community is what drives evergreen co. Through a uniquely holistic approach, I combine brand development, marketing, communication, placemaking, and community building to support commercial real estate developments and lifestyle/wellness brands alike. Whether shaping urban landscapes or launching innovative startups, I create intentional, evergreen strategies that transform brands and spaces into experiences, putting connection and community at the center of it all.

Strategist & storyteller

Meet your expert

Hey there, I’m Melanie, the heart and soul behind evergreen co. I've spent over a decade diving into the worlds of places, lifestyle, wellness, design, and meaningful connections. With a burning passion for creating impactful brand experiences, I’m often called a ‘powerhouse’ and love tackling challenges head-on.

I’m obsessed with creative problem-solving, weaving narratives, and crafting business strategies. Working directly with visionaries – VPs, CEOs, and Managing Directors – I've spearheaded these initiatives and seen firsthand the power branding, marketing, and communications strategies have in businesses.

As a social anthropologist, change agent, and storyteller, I’m all about bringing ideas to life, pushing the limits and creating real change. I strike the balance between strategy and soul, identifying what’s possible and then making it happen. I’ve always had an unshakeable urge to create deep, lasting impact – and that’s exactly what building an evergreen brand will do.

Connection-driven experiences

Connection-driven experiences

Areas of expertise

Evergreen brands are forever. They’ve cemented their space in their community and form real connections with their people. I work across three key areas to build brands and places that are timeless, purposeful and irreplaceable. By merging brand, marketing & communications, placemaking, and community building, I help businesses create experiences and become the changemakers they’re destined to be.

Thought leadership

Brand building and placemaking is transformative for so many businesses, and I love discussing its impact. I’ve been featured in a number of publications discussing my work, strategic initiatives, brand experience, places and community building. Take look at my features below!

canada’s podcast

Global news

Experience

Get in touch

Work with me

Every project is different, and that’s what makes them so exciting. Send through an email and let me know the details of your project, and I’ll get back to you with next steps and how it would look to work together.