creating connection + community

Turning brands and spaces into unforgettable experiences

Helping humans connect

Helping humans connect

Intentional strategies that breathe life into brands and soul into spaces

Helping brands and spaces foster connection and community is what drives evergreen co. Through a uniquely holistic approach, I combine brand development, marketing, communication, placemaking, and community building to support commercial real estate developments and lifestyle/wellness brands alike. Whether shaping urban landscapes or launching innovative startups, I create intentional, evergreen strategies that transform brands and spaces into experiences, putting connection and community at the center of it all.

Strategist & storyteller

Meet your expert

Hey there, I’m Melanie, the heart and soul behind evergreen co. I've spent over a decade diving into the worlds of places, lifestyle, wellness, design, and meaningful connections. With a burning passion for creating impactful brand experiences, I’m often called a ‘powerhouse’ and love tackling challenges head-on.

I’m obsessed with creative problem-solving, weaving narratives, and crafting business strategies. Working directly with visionaries – VPs, CEOs, and Managing Directors – I've spearheaded these initiatives and seen firsthand the power branding, marketing, and communications strategies have in businesses.

As a social anthropologist, change agent, and storyteller, I’m all about bringing ideas to life, pushing the limits and creating real change. I strike the balance between strategy and soul, identifying what’s possible and then making it happen. I’ve always had an unshakeable urge to create deep, lasting impact – and that’s exactly what building an evergreen brand will do.

Connection-driven experiences

Connection-driven experiences

  • Turning spaces into places

    For people to truly connect with a space, it first needs to be turned into a place. A place fosters a unique sense of belonging, creates an emotion and becomes an integral part of the community. I’m here to bridge that gap between space and place through intentional, thoughtfully curated strategies. My holistic approach spans brand, marketing/communications and placemaking/community building — a multi-faceted method that truly transforms places and how humans experience them.

  • Bringing brands to life

    A compelling brand is the motor that drives a business, and an early focus on this sets a business up for long-term success. To create a brand that innately brings people together, it needs to be rooted in storytelling and to deeply resonate with the right audience. That’s where evergreen co. comes in — acting as a strategic partner for startups and new ventures, I work closely with founders, guiding them through the stages of building, launching and scaling their company from the ground up. From crafting brand identities and marketing/communications ecosystems to creating vibrant and engaging experiences, I support early-stage brands from inception to go-to-market and reinvigorate established ones.

Areas of expertise

Evergreen brands are forever. They’ve cemented their space in their community and form real connections with their people. I work across three key areas to build brands and places that are timeless, purposeful and irreplaceable. By merging brand, marketing & communications, placemaking, and community building, I help businesses create experiences and become the changemakers they’re destined to be.

  • As part of brand, I delve deep into businesses, conducting strategic analysis to uncover core opportunities, goals and objectives. I then craft a purposeful brand strategy around this, which supports and elevates your overall business strategy. Whether your project or business needs branding or a rebrand, I guide you through the process, collaborating with agencies to ensure seamless design, copywriting, and production. From logos and colours to scents and sounds, I help redefine brands holistically, making sure every touchpoint resonates with your audience and leaves a lasting impression.

  • Building upon the brand foundation and strategic roadmap crafted in the ‘brand’ phase, I design an authentic, always-on marketing strategy. I analyze how you communicate internally and externally, tailoring my approach for clients, customers and employees alike. From content production, launches, campaign ideation, and ongoing marketing, I breathe life into your brand, ensuring every word has purpose and power. Additionally, I help develop impactful PR strategies, amplifying your brand's unique voice in the market.

  • With a focus on placemaking insights and strategy, I transform spaces into living art, seamlessly blending them into the local community. My holistic approach bridges the gap between what you've built and the environment it calls home. By fostering relationships with neighbourhoods and working with the community's existing essence, I help craft experiences that connect. From intentionally planned events to murals that become part of the local landscape, my community building strategy is key to cultivating genuine connections with your people.

Thought leadership

Brand building and placemaking is transformative for so many businesses, and I love discussing its impact. I’ve been featured in a number of publications discussing my work, strategic initiatives, brand experience, places and community building. Take look at my features below!

canada’s podcast

Global news

Experience

Get in touch

Work with me

Every project is different, and that’s what makes them so exciting. Send through an email and let me know the details of your project, and I’ll get back to you with next steps and how it would look to work together.